Whole Foods | Annual Report
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Whole Foods Annual Report
For this project I chose to design my annual report for Whole Foods. I went with a "farmer's market" type theme incorporating the chalkboard and pictures of their fresh produce. Everything that is in "chalk" was actually hand-drawn with charcoal and scanned into the computer. The main goal of this project was to perfect our type treatment when presented with a large amount of information as well as create a concept to base the design on. The content was pulled from the Whole Foods annual report of 2011.
